I heard a rumor that the 2010 sales brochures are gonna be updated to read:
"Unstoppable! - unless: they get too wet, too hot, too cold, the FD grenades, the transmission gets stuck in 6th gear or just simply grenades, the clutch wears out, gets oil contamination, is destroyed due to slight movement of left hand guard causing it to slip or if the hub splines strip or the center web cracks and breaks, the transmission input/output shaft splines strip, any or all of the various oil seals fail, the immobilizer ring fails, the fuel pump controller gets wet or the cheap-assed electrolytic capacitor in it gets a little warm and fails, you hit a pothole & blow one or both shocks, the electronic dash fails, the ABS unit fails, the battery fails, the injector bodies get seriously out of sync, the fuel filter gets stopped up, the valves are not perfectly adjusted, you put more than 6000 miles on the rear brakes or any or all of the brake rotors warp, the fuel gage/strip sensor fails, the stick coils fail, the side stand micro switch fails, any or all of the wiring harnesses short out, break, corrode or disintegrate, the motorcycle is otherwise ridden for any length of time, whether on or off-road, without major maintenance and/or repair work performed at a dealership, including their making it run like crap with an unrequested and unwanted software "update", at the standard rate of $100/hr".
OK, I'm just being silly, but it DOES have a little ring of truth.
Man, I wish the Beemer execs would read this stuff!