It sucks that your wheel is bent, and especially that you said you weren't riding the bike hard. When I first read this after you first posted it, I wondered if your tires were under inflated. Your pics above show clearly that they were under inflated hence the damage. Even the rims supplied by Woody's will bend if the appropriate tire pressure isn't observed.
You could blame the dealer, but ultimately, it's your mistake for not checking your tire pressure prior to your ride. Sucks big time, especially that the bike is brand new..
Before you spend a lot of money on new wheels from Woody's, I'd get him to fix the stock ones and keep an eye on tire pressure. If you ride hard on dirt, then consider upgrading them at that time. Woody knows wheels and he'll get yours fixed up properly.
p.s. One time I picked up my bike from dealer service and my tires were inflated to 50 psi!
I called them, they looked into it and sure enough their gauge was defective.