I just read an article in the newspaper today about Harley actually trying to solve their problem of most riders being of old age and getting older. I also read an article about their sales going down BIG TIME!
Its no wander this is happening. So what do they do? They go and make some "dark custom" line of motorcycles or something like that foolishly thinking it's going to draw in the younger crowd! The bikes are supposed to look MORE classic and bare bones or something, with uncomfortable tractor style seats. Its basically a whole new line of bikes just like the 48, but NO NEW MODELS!
I have no idea who is in charge of this, but they need to pull their head out from where ever it is! Seriously, this is not going to draw any new younger riders in!
While I am personally a very big fan of Harley and am one of the younger riders, I see their problem. Seriously, their BIG problem is price. Yes, hardcore Harley riders may pay the price, but do you think a 15 year old who just got his motorcycle license is going to go out and spend $10,000+ on a brand new 800 pound hog? I REALLY REALLY doubt that! Ain't happening. He will either buy an older Japanese four on Craigslist, or buy some sort of sports bike like a Ninja 250 or an R6.
See, Harley needs to wake up. While they ARE trying and like to say they are trying really hard, they aren't trying hard at all. Oh, so were going to paint some bikes black and make them look classic. Thats REALLY going to get the younger crowds into Harleys!
What they need to do is FIRST make more sporty bikes, not older classic badass bikes! I mean they tried with the XR 1200, but it still runs a Sportster motor, and is a bit pricey. Plus, it is under advertised, as I meet many who haven't even heard of such a bike. If they could drop the price and drop a V-Rod motor in, tune it, and show it smoking an R6 it JUST MIGHT draw some younger riders in!
But they probably won't. I don't think they will ever go out of business, but they might get to the point where they have no choice but do something.
To bad they don't do something like Yamaha either.
I just found out about this neat little bike today:
I have never heard of this bike! Its a cool little 250 cc true V-Twin Yamaha V-Star! It runs from 0-60 MPH in just under 10 seconds, yet looks like a Harley and has that cool sound! It is a great price too! I think that one has not been advertised very well, or it would be far more popular! This is the engine that Lifan Clones for their 250 V-twin!
I just don't know what Harleys doing, but AT LEAST they realize this problem is starting to develop!