Originally Posted by DAKEZ
All they really need to do in build a bike that goes, stops and turns well.
Preferably one that weighs 20% less than whatever it is they first come up with.
Why would they go to all that trouble when they're not even in the business of selling bikes?
Culture... they're selling the culture, or the lifestyle if you will.
The main reason their demographic is so narrow is exactly due to that narrow view of what riding a Harley 'is about'.
They don't want to roll the dice on the lifestyle branding by reaching for new riders because they're afraid it will alienate their core customers... who will then all go out and promptly buy Moto Guzzi's and little China bikes.