It was a very good idea, ruined by some of the people in charge of getting it done.
Really, the entire war was was a bodge job for the reasons below.
Originally Posted by Blind Warrior
The Gallipoli campaign was in a large part the work of Winston Churchill. His reputation survived and was enhanced during the 2nd War against the Germans, so Gallipoli was nudged into a shady corner of history where it might be forgotten. But the ANZACS paid the blood price. British military history at this time is full of incompetents who held rank because of the class system. Meritocracy was sidelined to breeding, and the 'lower' classes paid the piper.