Here are few Newer pics I snapped today.
What has been explained to me is that:
You turn the key off and this flips the fuel pump in reverse to back wash the filters and a few seconds. Upon start up next time it's back to normal.
I think the ones Blak posted are an older test version.
This is closer to what the production version will be.
Price is looking to be very close to that, might be around $280 with shipping to the US.