Originally Posted by Carlos M
Can anyone elaborate on the reasons for this Honda investment? Are they retreating from some other sport front? What are the direct benefits for Honda to be involved in Dakar?
Perhaps Honda was one of the companies that put in a complaint to the ASO about the dominance of the KTM 690's?
... so maybe it just was time to put their money where their mouth is?
"I still haven't worked out why all these people are here, but all I can think is there's a small amount of craziness left in an increasingly sanitised world and they want to be part of it"
Russ Malkin 2006