Originally Posted by troy safari carpente
B-F's team structure and logistics for 2012 were (by all accounts) pretty spartan in comparison to what the dominating team brings to the fight, and although reports/indications for 2013 point towards an escalation in the arms race; it also raises the interesting final point - who is fronting the dollars?
Aside from Chaleco (who has his own portfolio of long term sponsors with him) the other BF bikes/team riders in the past have shown little in the way of corporate support (other than the usual contributing suppliers etc.). The team B-F logo has been prominent, but it seems that to date that the obligatory "corporate cash cow" big naming rights sponsor logo is what has been absent... Do they have a new "partner" for 2013... or is it all self (B-F) funded?
For sure the PR and media release hype around the new B-F bike has been world class... That's the kind of marketing and media presence that is required to attract a naming rights sponsor for sure, but to keep one requires wins on the result sheets and media coverage.
I'll try and stick up some of the key points from the TBM article I mentioned if I get time later, as it covers a few of these points.
As I said in (IIRC) the HRC thread, I don't find it impossible to believe that either manufacturer will turn up to the Dakar with a bike that is more or less as good as a 450RR, but the fact they don't have either Despres or Coma will still prevent them taking the win. And yeah, there is a reasonable likelyhood of a '50p part failure' DNF for some of the BF bikes.