Actually, the rim failures were reported as the cause of the fatality. One from hitting a large hole, and one from hitting what we used to call "silent Coppers" on an intersection.
I've seen one other completely fail after hitting a hole on the hill not far from my house. I stopped and helped organise a ride home for the guy.
Talk about dicks.
It was actually a light hearted reminder that damage to alloy rims can be invisible but deadly.
But you KNOW that isn't right don't you. Rims don't fail. You'd know. What a wanker.