Choke on or off? If cold, it should be fully on to start. Seems to be turning over correctly.
Right hand on closed throttle.
Left thumb on starter.
Depress starter, but don't gas it until you get the engine started, then moderate throttle to keep it running.
Under normal circumstances, you should be ready to jump straight on and ride off with the choke reduced to half, then turn it off after a km or so.