Originally Posted by KennyT
I wrote this for fun, obviously. However, my point is 100% serious.
Same here :) And the serious part of my post was that Mercedes has a history and image that others like Kymco can only dream of. It is an aspirational brand, one that has had songs writen about it! Owning an object like that, being a part of that, *is* a large part of fun for some people.
This comes up in the world of scooters too. I'm actually fairly immune to the allure of brand name so I often get to argue about the tangible merits of Taiwanese and Japanese scooters vs Vespa... but there is simply no point. Vespa fans, especially those hardcore fans of their vintage models are not interested in tangible benefits of owning a modern scooter. They simply want a Vespa - for its history, image and associations that exist in their mind, not in reality.