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Old 12-07-2012, 08:39 AM   #891
charapa
Gnarly Adventurer
 
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Joined: Dec 2010
Location: Huanuco, Peru, SA, home in Mid-Coast Maine, USA
Oddometer: 399
Another S.American

Everyone has been speculating race strategy in a cold and technical form as we seem to do in USA, CA, AU, and much of Europe. But there is so much more here in the bid for the SA market! And it is a market that responds as much or more to sentiment!

For example... in Peru, when their futbol team loses, the fans go crazy, mob the streets and break windows. So they bring out the water canons! When their futbol team WINS .... the fans go crazy, mob the streets and break windows. So they bring out the water canons!

Point is: Sales in South America are as much about feeling as they are about technical superiority.

Pizolito is great, but the rest of SA considers the Argentinians a bit "especial". Argentinians will circle the wagons around their guy... but the rest of SA ... not so much. For SA sales they NEED another S.American (non-Argentinian) hero!

YES! I know they need to make a good showing to sell, but drama, heart, and "he's one of us" is just as important here south of the border!
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