Agreed. I also would like to buy American, and wouldn't mind paying 10-20% more to do it. But $140 for the tiny grill seems a bit much. Same for the utensils and skewers at $95. The utensils alone at $17 aren't too bad, beats eating off of questionable Chinese alloys, although you could probably buy a nice 5 piece place setting at that price.
Also, what's up with all the T-shirts, hats, etc. for a company that makes 3 products? I saw something in the interview about bicycles, so maybe there's more to it.