I'm interested to see how this plays out. I think Victory has a better engine than Harley. I draw the comparison only because that is who Vic is targeting. But the Vic styling is just out there. I've bought some fugly cars, but I'm not likely to buy a fugly cruiser just because Arlen Ness approved the paint scheme.
Indian could help Polaris grow. Separate Victory and Indian to create two distinctly separate lines. Perhaps Indian gets the classy look and Vic stays modern? Maybe we'll see the Vic lineup change to include sport bikes and dual-sports?
The car industry has done this successfully. Create a new brand and market it upwards. Toyota/Lexus, Honda/Acura, Nissan/Infinity....
Sent from the voices in my head and transcribed by their drinking buddy.
Sit Stay Ride: The Story of America's Sidecar Dogs
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Clinging to sanity, one motorcycle at a time.