Originally Posted by Speedo66
The name has brand recognition, a valuable commodity. Not a problem, but slap it on something worthwhile.
Matchless? How many times has Norton risen from the grave only to be put asunder, again.
Well, now you've done it! Apparently someone heard you and thought it'd be a great idea..
"The family behind the rebirth of the Belstaff fashion label has bought the rights to the Matchless motorcycle brand with plans for a return to limited retro motorcycle production."