Originally Posted by DAKEZ
... The point is. The Motus is a high priced and VERY small piece of a VERY small piece of the pie. All the bikes listed above are great bikes! All of the Bikes listed above have good to great dealer networks. All of the bikes above are priced at a third less to half the cost of the Motus.
Tell me again how you think Motus will make it.
If a larger company (such as Polaris) bought them they just might have a chance. MIGHT!
And they plan to start at about 300 a year. U.S. roadbike sales are at about 200K in our current depressed economy. If sport-tourers are 1% of that, that's 2000 bikes. The sport-touring market is probably well above average in income, bike knowledge, and demand for functionality. Capturing 300 out of that market seems ambitious, but not ridiculous, if the bike is very good to ride.