I'd start at $2100, and see what happens. Like everything else, airhead prices have been hit by the economy. There may be ads out there where people are asking higher prices, but you really need to look at eBay or other auction sites to see if you can find out what was really paid for the item.
"By the way, you don't have to be sweaty and holding a basketball to enjoy a Gatorade. You could just be...a thirsty dude! Gatorade forgets about this demographic!"