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Old 01-21-2013, 04:24 PM   #18179
Tomas Kocanda
Studly Adventurer
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Joined: Oct 2003
Location: Prague, Czech rep.
Oddometer: 874
I think similarly to the above, BMW know their machines (both cars and bikes) are not 'competitive' in the same way - they are focused luxury brands, and in the case of the motorcycles, querky designs - and are sold to general mass market customers, not specialist niches?

BMW is a multi billion dollar company, and by extending their racing arm to associated brands, it minimises and disassociates any 'bad press' should those teams not do particularly well, in what is a very competitive but still niche field... noone in Munich wants to see a headline "BMW fail in.... [whatever]" in the press?
Ehm, what BMW enduro bike should be the kit based on please? G450X is finished and as far, as I know, there is no other bike on the way. Not to mention, that investment in speedbrain kit development for Husqvarna is quite OK...
Tomas "ToKo" Kocanda
Prague, Czech Republic
BMW R1150GS Adventure (RR modified), R1200GS Custom, XV1600 Custom...
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