Originally Posted by JMo (& piglet)
My point is simply that by separating the racing programme/s (Mini & Husqvarna) from the parent company (BMW) the risk now is minimal for BMW - if it works, then it's great for the sub-brands; and it if doesn't, BMW don't suffer from adverse publicity/criticism, and their core business and brand image remains unaffected...
This seems to be the strategy of many of the former big rallye teams, including the autos (eg. BMW, VW, Mitsubishi) that previously had monster budgets to play with. At the moment, it seems to be the energy drink companies with the most to spend. If they pull out or cut back, who knows where the top end funding for a lot of motorsport will be sourced?