(I always feel a bit weird when I post content an inmate posts elsewhere, but . . .)
Scotty Breauxman wrote an article on Race Dezert
on how having Casselli and Campbell ride so well increased interest in the Dakar in the U.S.:
DAKAR BIKES: CASELLI AND CAMPBELL BRING DAKAR FEVER HOME
". . . the United States is a leader in motorsports racing yet our racing culture is very different than other parts of the world (i.e.: the difference between NASCAR and WORLD RALLY CHAMPIONSHIP). This divergence in culture is what makes the DAKAR seem so foreign. No American has ever won the DAKAR and only a relative few have even tried. But once a fan or racer gets their first taste of the DAKAR, they become hooked. . . . When that happens, the US sponsors will grow a few pairs and start supporting our best racers in the world’s premier Rally Raid."
read the rest here