Originally Posted by Cruz
Here's the official press release by BMW
Sale of Husqvarna Motorcycles to Pierer Industrie AG
Munich. The BMW Group is realigning its BMW Motorrad business. In the context of changing motorcycle markets, demographic trends and increasing environmental demands, BMW Motorrad will expand its product offering to exploit future growth potential. The focus of the realignment will be on urban mobility and e-mobility. By restructuring the segment, the BMW Group will concentrate on expanding and utilising the resources of the BMW Motorrad brand. Therefore the BMW Group signed a purchase agreement with Pierer Industrie AG (Austria) for the acquisition of Husqvarna Motorcycles. The acquisition will proceed subject to approval by anti-trust authorities. Both companies have agreed not to disclose the purchase price.
Expanded offering for urban mobility and e-mobility
BMW Motorrad achieved a new sales record in 2012. With the realignment of its motorcycle business, BMW Motorrad aims to maintain profitable and sustainable growth over the coming years. Its current core business consists exclusively of premium vehicles in the categories “Tourer”, “Enduro”, “Sport”, “Roadster” and “Maxi-Scooter” from 650 to 1600 cc. BMW Motorrad entered the urban mobility segment for the first time in 2012 with the C 650 GT and C 600 Sport maxi-scooters. The next step in the expansion of the product line-up in this segment will be the series launch of the “C evolution” electric scooter in 2014. Further innovative vehicle concepts are also under consideration. Drive trains will include both environmentally-friendly combustion engines and pure electric drives. This move by BMW Motorrad reflects the BMW Group’s overall focus on early identification of trends, such as megacities and traffic density, as well as environmental issues. Corresponding products and services are already available for the Automobile segment.
Continuation of product offensive
In addition to the expansion in the field of urban mobility, core segments from the 650 single-cylinder entry-level bike to the 6-cylinder luxury tourer will also be selectively expanded.
Thanks for posting that!
So now we're getting somewhere!
I still feel the sale is a big mistake. But just IMHO. BMW's have already eaten it trying to sell their Odd Ball $10,000 Maxi scooters. Several failed projects in the last 10 years. The Chinese, Koreans and Japanese will crucify them in the Scooter segment.
Electric bikes are up for grabs but LOTS of players here too ... who ALL can under cut the crap out of BMW's inflated pricing. Perhaps the EU will go for BMW's big scooters? ... but I don't believe they will EVER sell in the USA. Too big, too expensive and ... UGLY!