Originally Posted by Roadscum
Why would any good business man kill a product that is making money? The Terra/Strada will be in the lineup as long as there is a demand for them..... For sure!
Originally Posted by eakins
he would not.
i read that the whole bike, except the engine, has future part supply in place.
so a next year bike is likely to exist but use another engine retro-fitted in place.
The bigger question to me is if the Terra/Strada are actually money makers or only good sellers partially due to their pricing.
Assuming they can source the numerous BMW parts bin components.
Are they currently priced at a realistic and profitable level or priced to get them into the market?
Why was the X-Challenge a $9000 bike in 2007?
Why are the similar yet long in the tooth (design long paid for) 650 GS's $7900 and Sertao $8700
The price difference between the GS/Sertao even questions if the basic GS is a loser or break even bike to hook new customers.