Originally Posted by ErikY.
This reminds me of the fact that GP or AMA can barely attract fans to the facilities in the first place in the States, let alone sell advertising on regular TV. It blows my mind to watch AMA on TV and race day looks like a practice day; thousands of empty seats. Filming bikes going past the finish line with empty bleachers in the background can't be appealing to a sponsor.
The fact is that bike racing isn't that popular here in North America. I go, and you go, but that's not paying the bills.
Maybe you can find a tie-in here;