Originally Posted by BK.RD.RNR
Part of the continuing campaign to Man-I-FY it, eh?
Quote from a review of the new design in 2012:
You see, VW was upset that this car was so overwhelmingly purchased and driven by females and that any male associated with the car had his manhood questioned. Based on the demographics of VW New Beetle owners (55% of which are women, the other 45% probably metrosexuals concerned with the curse of puffy eyes and too much red meat) we can see why the term “chick car” stuck. This was not what the VW marketing department or its sales force wanted. Such shame! It’s a chick car! We have to make men lust for the car so they do irrational things like set up websites dedicated to it, so they race it, so they can use it to make up for the lack of intimacy they would normally be getting from their significant other.
Maybe they ought to make special editions. How about "The Chuck Norris Edition"?
They can still have a "DEVO Edition" for the chicks.