Having not bought a new bike in many years, I purchased two from the same dealer 150 miles away over five years time. Did not quibble over price; yes it could have been a few bucks lower, but I got a fair deal including accessories, on both occasions. I had a warranty claim on the newest bike, which was filed with the manufacturer on the spot, and covered 100%. I'm still buying parts there cheaper than most on-line suppliers; it just takes longer to get them (shipped with his biweekly stock order).
Got a good dealer? Stay with them!