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Old 03-18-2013, 12:05 PM   #1971
Dread Pendragon
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Joined: Sep 2006
Location: Logan, Utah
Oddometer: 2,234
It would be interesting to be Speedbrain through all of this. I wonder how early they knew this would be a possibility, if they were making alternative plans for when their contract with BMW eventually ended, or if they thought/hoped it would be a long-term arrangement with BMW and had no strategy waiting on the shelf to do things alone.

Suddenly (or not so suddenly, depending) they find themselves in a potentially precarious position having lost their relationship with a manufacturer, but having significant experience, expertise, and products. It would have been a waste to fold, but how huge is it to decide to make your own brand of bike!?

(re-read to make sure I stayed at an appropriate level of abstraction so as to make a novice reader assume I know what I'm talking about . . . it's close enough.)
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