The race has a hard time making money. The road is a state park and so everyone wants to get paid up front. As stiff as $40 sounds (try paying a $2500 entry fee like the car drivers have to), the event has lost money or just broken even a few times in recent years. I dunno what the financials are from the last 2 years. Entries are up, and supposedly attendance was up, but it did not look that way on race day... not to me at least.