Probably best to go for MSRP instead of haggling on that, but ask about getting the first/second service.
First one, the 600 miles is mainly oil change, but if there's any ECU updates or things needing tightening, the dealer will hopefully find it. Pretty much the same with the 6000 mile one except that a valve check may be in order. The 12000 is your first major one that'll run a few hundred bucks if you have the dealer do it.
Most of it? Labor, not the parts.