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Old 05-06-2013, 08:32 AM   #2170
doyle's Avatar
Joined: Jan 2004
Location: Off Piste
Oddometer: 23,852
The whole Husky deal makes little sense unless we look at it from the BMW just wanted to dump it point of view. BMW is big enough that taking a (relatively) small loss on Husky would barely put a dent in things. I believe they simply wanted it gone from their portfolio as it was gaining them nothing. Husky was beginning to confuse itself on what it wanted to be, an offroad specialist or a KTM wannabe with a sampling of onroad bikes. There is way too much overlap with KTM's line so a major restructuring is sorely needed if the brand is to continue in the Pierer/KTM fold.

BMW was doing it no justice, maybe Pierer can?
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