Originally Posted by ErikY.
I disagree. Ducati sales in the US are big and growing despite the economy. I think Hayden has something to do with that. I couldn't believe the amount of Red Bikes in the parking lot at Indy in 09 and 10! If Spies was on his game then maybe he'd be their US rider, but he isn't. There are 3 races in the States now too- Hayden is good business.
Plus they know the bike is inferior; improve it as planned and you have 2 excellent riders fighting for 3rd and 4th which is acceptable compared to 7/8 as on recent years.
Ducati sales are doing well in the US, but I doubt that has a whole lot to do with Hayden, or MotoGP in general. Ducatis are largely a status symbol and household name when it comes to "exotic" motorcycles. Despite any performance issues on the track, I think most can agree that Ducati makes a beautiful machine. Sales are good because guys believe they can attract women with them, and they're a lot more affordable than a Ferrari.