Originally Posted by Dirty bike
I think you're right about that, but have to say, if you're only going to sell 200-400 units a year, it's foolish to have 'dealers'. Why share the profits for that low of a volume.
I would think that a lot of people would be reluctant to buy a bike with no dealer network. Parts, service, warranty, etc. Yeah, I realize it's been done before, but I do think that having a network in place sorta builds credibility in the minds of potential customers. I know that I often hear that complaint about some other brands, where the person like it says, "but the nearest dealer is 400 mile away..."
Just one of the many aspects they have to consider when attempting to launch a new brand...