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Old 08-12-2013, 12:25 PM   #6
yooperbikemike OP
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Joined: Apr 2003
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Quote:
Originally Posted by wpbarlow View Post
One very surprising thing about this is binning such an evocative name like SPEED and changing it to something bland like Fox Sports 1 in the name of promoting such a tawdry brand as Fox.
Fox's rationale (if you want to call it that) was that they needed a Fox-branded general sports network, ala ESPN. Speed had the most viewer penetration and was easiest to implement.
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