Stopped by Gateway BMW of St Louis checking out the bikes and inquired about the HP4 and HP4 Comp. I was told that there was 1 more spot for each if I wanted to put down a deposit (the wife was thankful that I left the checkbook home). I asked about the price and they quoted what they thought that it would be also saying that I was going to pay MSRP and not a cent more. The owner came over to chat and made it a point to say it again that he made enough money selling those bikes at MSRP and that there wasn't any need for charging people more like other dealerships.
He then told a story of a Porsche dealership trying to do make him pay more on a $119,000 car.
He handed back the keys and walked out the door.
He also said that he had the S1000RR up to 157 mph in Illinois (He's a white haired older gentleman).