I'll preface this by saying I don't have any personal experience.
Looking through their sales pitch on the website kind of cracks me up. Almost everything they list are things that every reputable manufacturer does with their guitar but they make it sound like nobody else does it. I'm not saying that they're bad, but their pitch turns me off for some reason.
In short, it doesn't seem like there is anything special about them that you wouldn't get from any other REPUTABLE guitar manufacturer, but you'll maybe suffer a bit when it comes to re-sale because of the lack of name recognition (I've been in the guitar business since 1990 and, while I admittedly don't know everything, I've never heard of them.)