The Japanese just know how to build a quality bike. The Star (Yamaha) cruisers look nearly as good as a Harley, ride better, perform better, don't rattle your nuts off, are more reliable, and significantly less money. With the exception of the GS series, the Japanese have BMW beat in every category but snob appeal. Regarding the GS series, BMW just understands adventure bikes better than anyone else. The Yamaha Sup Tenere is a good bike, but it's no GS killer by any means. For me, I'll take performance and quality over image every time. I'm not rich enough to put up with extra problems just so I can say I have a Harley or a Bimmer.
I'm quite convinced the Armadillo's are born dead on the side of the road. ~ Me.