I went in 2008, so it has been a while.
There were lots of factory reps. In fact, that is where I first saw, sat on, and fell in love with the Aprilia Dorsoduro before it was on the market. They also had reps from racing organizations such as SupermotoUSA. They also had the usual stunt show for the masses.
"Don't go gettin' all snotty on me just because I like to drink beer and piss off the porch once in a while." - Boondoggle