On our last trip down, we had no idea the R to E bike race was going on. We were slugging it out with traffic on the old road until we decided to become moto escorts like on the Tour de France. Pace picked up considerably.
I did ride along side some guys that looked like they were having a fun ride and asked them what was up. One of them answered with "shot and beer every mile." Wonder if they made it all the way to Ensenada?