They're reporting slightly lower attendance than last year (maybe 10k fewer over the three days), but there were quite a few more GA tickets sold, which were limited to 35,000 last year. I was being offered expensive tickets left and right last week, either free or at less than half face value, but there were a lot of people outside the track trying to buy GA tickets yesterday morning. There were a lot of open seats in grandstands, but the hills around the track were pretty packed. I think fans are much more sensitive to ticket pricing than the organizers realize.
Originally Posted by RedRocket
I think I recall race day tickets Last year were $125.
I'd guess they dropped it some this year, I'm confident attendance was higher too.