Originally Posted by patmo
Personally, I feel that this is a TERRIBLE time of year to try to push this movie the way they have done. There is so much going on with family and friends that it is difficult for many to set aside a day to go see this. On top of that, it is prime time for other movie premiers, especially family/kids movies. In much of the country a ride to watch is out of the question because of weather problems.
They should have waited until March-April to release it IMO.
I suspect they wanted to get the DVD on the shelves before the holidays, and they're getting that done. Any money they'll get from a one time showing in a few movie theaters is a bonus, but not enough to change the release date.