I had ridden dirt bikes when I was younger, but not too much, and I quit before ever getting into street bikes.
Then fast forward to Afghanistan in '08. I was sitting on the shitter at our combat outpost reading the only magazine available in that particular shitter, a sportbike magazine. I saw the new Ninja 250r and decided when I got back I'd buy one. I got back, my SO at the time talked me out of it, and that was it. Then, about a year later, out of the blue, I got the itch again, and went out and bought a used Ninja 250r.