my riding buddies and I all started wearing hi-viz due to the DoD requirements to ride onto a base. But continue to ride with it even years later. I don't know if it makes us more noticeable, but it's no more expensive than 'cool guy' black.
We all recently stopped to eat during a ride and another patron at the burger place asked my buddy if he was working on the highway and how the traffic looked going south. Definitely a LOL moment looking at my buddy trying to figure out what the guy was talking about.
“Life should not be a journey to the grave with the intention of arriving safely in a pretty and well preserved body, but rather to skid in broadside in a cloud of smoke, thoroughly used up, totally worn out, and loudly proclaiming "Wow! What a Ride!”
-Hunter S. Thompson