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Old 09-25-2007, 11:56 PM   #57
metaljockey OP
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Joined: Jun 2005
Location: Eastern Cape, South Africa
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Originally Posted by Rascious
Very cool report, thanks.

Can you explain (if you know) the popularity of a Canadian discount beer label in Angola?

ps. Black Label is Molson Canadians' bottom of the barrel/hasn't passed quality standards brew.


Aaaaah, a beer discussion. One of my favourite topics.

The Black Label beer you see here is a South African Breweries (SAB) brand. It is in fact distributed in Namibia and not in Angola. Monte Negro is on the Kunene however (the Namibian border) and consequently the beer you see are illegal imports. Monte Negro is so inaccesible from the Angolan side that I doubt any distribution takes place there.

Black Label as a brand owes it's current day popularity largely to me. I have been consuming large quantities since that day in 1989 when I had my first one. In the last two years Black Label has been outselling Castle Lager which is SAB's premier flagship brand.

I doubt it is related to your Canadian version. It won the Grand Champion award at the Brewing Industry International Awards in 1990. It won the Grand Champion award at the Australian International Beer Awards in 1996. It was a gold medal winner at the Brewing Industry International Awards in 1996 and in 1998. It was a gold medal winner at the Australian International Beer Awards in 1997 and in 2001.

I do have an issue with SAB which is relevant to this trip report though. The quarts (750ml) that you see here have a return policy in South Africa. You return your empty bottle and get something like 90 cents in return. The quarts sold in Namibia however has no returns policy, as can be seen on this pic.

Because there is no monetary value to the empty bottles they are strewn around these wilderness areas. This goes for Kaokoland also. It is an incredible eyesore and it is horrendous to think that a company of SAB's stature (they are a dominant international player in the brewing industry) is sending large quantities of beer into areas where there are no waste disposal ability.

Places start to look like this.

To prove my point we stopped at a shop (selling N'gola beer) on the main road between Namibia and Angola some days later. Not one single empty bottle was to be seen. They would also not let us take our beer away. We had to drink there and return the bottles. Nardus says they have a policy that if the shop does not produce an empty, they are not allowed to buy beer. They have to pay a penalty. It certainly works like a charm.

continued here

metaljockey screwed with this post 10-17-2007 at 11:35 PM
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