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Old 05-17-2008, 04:19 PM   #1654
Poolside
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Joined: Apr 2003
Location: Long Beach, CA
Oddometer: 11,604

It is a well designed cash cow accessory sale. With plenty of willing buyers who see making a purchase as easier than confronting the source.

Plus there's some cost-benefit risk involved, which adds to the badass adventure experience. Roadside repair fireside stories and all that.

An expert stroke is to lower the retail price of the accessory into the sweet spot of the price vs. sales curve. You are just numbers in an equation.


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