Buell is History

Lloyd574 · 10-15-2009, 06:40 AM

By Steve Gelsi

NEW YORK (MarketWatch) -- Harley-Davidson Inc. said Thursday its third-quarter net income dropped 84% to $26.48 million, or 11 cents a share, from $166.54 million, or 71 cents a share in the year-ago period. The Milwaukee-based motorcycle manufacturer was expected to earn 23 cents a share, according to a survey by FactSet Research. Harley's latest quarter included a one-time fixed-asset impairment charge of $14.2 million related to Buell and a goodwill impairment charge of $18.9 million related to MV Agusta. Looking ahead, the company will discontinue production of Buell motorcycles, resulting in the loss of 180 jobs over time. It'll book one-time charges of $215 million to $245 million in 2009 and 2010, about $55 million ahead of its July projections. The company expects to ship 35,000 to 40,000 motorcycles in the fourth quarter.

McB · 10-15-2009, 06:53 AM

Perhaps that's why Buell's new marketing campaign emphasizes sport and performance. It would make sense if they anticipated trying to continue on without a connection to Harley. Different engines, attracting new investors.......

Mr. Magoo · 10-15-2009, 06:54 AM

I hope they can continue.

Hughlysses · 10-15-2009, 06:56 AM

Video up at Buell.com with the announcement. Erik looks really broken up about it.

MotoBoss · 10-15-2009, 07:02 AM

It was only a matter of time

Snr Moment · 10-15-2009, 07:08 AM

Oh, great. Now I own a classic.

oldmanb777 · 10-15-2009, 07:16 AM

Quote:

Originally Posted by Snr Moment

Oh, great. Now I own a classic.

I think its now an Orphan.

Hopefully they will return, maybe better than ever.

sparkplug678 · 10-15-2009, 07:16 AM

That sucks. I never owned one but they did have appeal.

Jamie Z · 10-15-2009, 07:21 AM

Now where will I get turn signals for my V-Strom?

I predict that somehow, somewhere, the brand will continue.

I also predict that there will be at least a dozen new threads started in the next day or two about this. I see a mergefest coming.

Jamie

Wambo · 10-15-2009, 07:40 AM

Very sad news indeed. They are great motorcycles-I used to own one

fred flintstone · 10-15-2009, 07:51 AM

Here's a link to the video, really bad news

http://www.buell.com/en_us/

Impulse 101 · 10-15-2009, 07:53 AM

I loved my Buell S3T more than any other bike I've ever owned. It wasn't refined or classy but it was fun, really fun. It felt a little edgy and dangerous, but never out of control or unpredictable. It sounded like a bomb going off everytime you hit the throttle and it made your spirt soar sky high as it made you grab on to bars in order to handle the rage of horsepower and torque.

I'm a little choked up right now as I just got done watching Erik's video and I think of the good people, some of whom are friends, who work in East Troy. It's going to be a lean Christmas for a lot of them.

I've had the pleasure of meeting Erik on a few occasions, we always ended up talking guitars, another shared passion we shared. He's a normal guy with a serious love of high performance motorcycles and a hard nosed mid-western work ethic. He made more inovations than most other engineers/designers can dream of and did it in a fairly mature industry that is based more on evolution than revolution.

God Bless all the good people at Buell Motorcycles. It's a company and a family that will be missed.

JT

bete · 10-15-2009, 08:01 AM

I hate to see any US company close, having said that I personally would rather they keep Buell and MV.A and lose HD.

bete.

gelandestrasse · 10-15-2009, 08:10 AM

Quote:

Originally Posted by Hughlysses

Video up at Buell.com with the announcement. Erik looks really broken up about it.

http://www.buell.com/en_us

Tripped1 · 10-15-2009, 08:14 AM

Quote:

Originally Posted by Hughlysses

Video up at Buell.com with the announcement. Erik looks really broken up about it.

Yeah, he looks a LOT different then he did on on the grid at NJMP.

Hell I don't feel a lot better, the whole thing makes me sort of ill.

10-15-2009, 06:40 AM	#1
Lloyd574 Triumph Joined: Mar 2009 Location: Central Illinois Oddometer: 157	Buell is History By Steve Gelsi NEW YORK (MarketWatch) -- Harley-Davidson Inc. said Thursday its third-quarter net income dropped 84% to $26.48 million, or 11 cents a share, from $166.54 million, or 71 cents a share in the year-ago period. The Milwaukee-based motorcycle manufacturer was expected to earn 23 cents a share, according to a survey by FactSet Research. Harley's latest quarter included a one-time fixed-asset impairment charge of $14.2 million related to Buell and a goodwill impairment charge of $18.9 million related to MV Agusta. Looking ahead, the company will discontinue production of Buell motorcycles, resulting in the loss of 180 jobs over time. It'll book one-time charges of $215 million to $245 million in 2009 and 2010, about $55 million ahead of its July projections. The company expects to ship 35,000 to 40,000 motorcycles in the fourth quarter.

10-15-2009, 06:54 AM	#3
Mr. Magoo Don't follow me; I'm lost Joined: Oct 2006 Location: Sandhills of NC Oddometer: 1,775	I hope they can continue. __________________ Get a clue, Mr. Magoo.

10-15-2009, 06:56 AM	#4
Hughlysses Beastly Adventurer Joined: Jun 2004 Location: Summerville, SC Oddometer: 1,479	Video up at Buell.com with the announcement. Erik looks really broken up about it. __________________ 2009 Buell 1125CR 2007 Buell XB12X Ulysses 1983 Honda VT500FT Ascot

10-15-2009, 07:02 AM	#5
MotoBoss Tundra Thumper Joined: Apr 2009 Location: Martintucky Southern Indiana Oddometer: 185	It was only a matter of time __________________ I'm never lost, I just don't know where I am at this percise moment! '98 KLR '03 K1200RS '07 WR450F

10-15-2009, 07:08 AM	#6
Snr Moment Unafarkler Joined: Nov 2008 Location: Billings, MT Oddometer: 727	Oh, great. Now I own a classic. __________________ Love is blind, marriage is an eye-opener. 2009 Buell XB12XT-Whereon farkle follows function. 1977 Yamaha DT400D http://s210.photobucket.com/albums/b...SANY0001-4.jpg http://i210.photobucket.com/albums/b...SANY0001-1.jpg

10-15-2009, 06:53 AM	#2
McB Joe 40 ouncer Joined: Apr 2005 Location: North Slope of the Flint Hills Oddometer: 14,429	Perhaps that's why Buell's new marketing campaign emphasizes sport and performance. It would make sense if they anticipated trying to continue on without a connection to Harley. Different engines, attracting new investors.......

10-15-2009, 07:16 AM	#8
sparkplug678 NSFW Joined: Feb 2009 Location: Cowtown Oddometer: 196	That sucks. I never owned one but they did have appeal. __________________ AJ 97 XT350 00 XR80 07 CRF 50 Never trust a white man drive'n a black van - he's just saving all his voodoo for you. - Clutch -

10-15-2009, 07:21 AM	#9
Jamie Z Bike 1. Car 1. Joined: Oct 2006 Location: almost Memphis Oddometer: 4,294	Now where will I get turn signals for my V-Strom? I predict that somehow, somewhere, the brand will continue. I also predict that there will be at least a dozen new threads started in the next day or two about this. I see a mergefest coming. Jamie __________________ "Jamie is just the nicest guy in Memphis. In a sort of a wide eyed, little boy, wonderment he expects everyone else to be just as nice." -Scqtt "Riders like Jaime have extraordinary abilities to not spend money." -bananaman "My overwhelming response to your posts is, can't you get through one without you trying to teach someone a lesson or without it being all about you?" -TwoShots Budget Travel the Jamie Z Way

10-15-2009, 07:40 AM	#10
Wambo On the road to nowhere Joined: Oct 2006 Location: Portland, OR Oddometer: 240	Very sad news indeed. They are great motorcycles-I used to own one __________________ So many bikes, so little money '08 SYM HD200 '07 Suzuki 1250 Bandit '06 Ducati S2R 800 '04 Suzuki DL650 V-Strom (sold) '04 Suzuki GSXR1000 Matt Mladin Ltd. Ed (sold) '05 Buell XB9SX City Cross (sold) '06 Triumph Tiger (sold) '06 Triumph Thruxton (sold) Past: '74 Suzuki GT380 '80 Suzuki GS750

10-15-2009, 07:51 AM	#11
fred flintstone Adventurer Joined: Apr 2009 Location: Above 5000 ft. Oddometer: 38	Here's a link to the video, really bad news http://www.buell.com/en_us/

10-15-2009, 07:53 AM	#12
Impulse 101 Crazy Guitarist Joined: Jul 2008 Location: Milwaukee, WI Oddometer: 146	I loved my Buell S3T more than any other bike I've ever owned. It wasn't refined or classy but it was fun, really fun. It felt a little edgy and dangerous, but never out of control or unpredictable. It sounded like a bomb going off everytime you hit the throttle and it made your spirt soar sky high as it made you grab on to bars in order to handle the rage of horsepower and torque. I'm a little choked up right now as I just got done watching Erik's video and I think of the good people, some of whom are friends, who work in East Troy. It's going to be a lean Christmas for a lot of them. I've had the pleasure of meeting Erik on a few occasions, we always ended up talking guitars, another shared passion we shared. He's a normal guy with a serious love of high performance motorcycles and a hard nosed mid-western work ethic. He made more inovations than most other engineers/designers can dream of and did it in a fairly mature industry that is based more on evolution than revolution. God Bless all the good people at Buell Motorcycles. It's a company and a family that will be missed. JT __________________ Why don't the voices in my head ever say; "Your dosage needs adjustment!"

10-15-2009, 08:01 AM	#13
bete Adventurer Joined: Mar 2008 Location: kansas Oddometer: 72	I hate to see any US company close, having said that I personally would rather they keep Buell and MV.A and lose HD. bete.

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