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Old 01-04-2011, 10:57 AM   #1
apessino OP
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100 Best Selling Motorcycles of 2010 in Italy

Here are the top 100 registered motorcycles in Italy for the year 2010 - since Italy alone represents almost half of all the European market for two wheeled vehicles, I thought this would be interesting to look at.

BMW dominates (over 6200 units of the GS1200 sold, four bikes in the top 10, the S1000RR the best selling liter bike, etc.), Harley is seeing a huge bump in sales year over year, Ducati is doing very well with the MS1200 (1847 units across models) and the Hyper 796 (1848).

Overall, a great year for BMW, Triumph, Ducati and, at least in Italy, Harley. The Japanese are losing marketshare like crazy - even the best selling Z750 only moved 1/3rd of the units it did 3 years ago. Aprilia continues to be very disappointed with sales of the RSV4, which in spite of glowing reviews and winning the WSBK titles continues to sell very poorly.

Classifica Top 100 Gen-Dic 2010 - Moto

001 BMW R 1200 GS Enduro 3.989
002 KAWASAKI Z 750 Naked 2.946
003 HONDA ITALIA CB 600 F HORNET Naked 2.438
004 BMW R 1200 GS ADVENTURE Enduro 2.219
005 DUCATI HYPERMOTARD 796 Supermotard 1.848
006 HONDA XL 700 V TRANSALP Enduro 1.790
007 BMW F 800 R Naked 1.788
008 YAMAHA XJ6-N Naked 1.651
009 BMW F 800 GS Enduro 1.606
010 KAWASAKI ER-6N Naked 1.437
011 KAWASAKI Z1000 Naked 1.424
012 DUCATI MONSTER 696 Naked 1.358
013 SUZUKI DL 650 V-STROM Enduro 1.335
014 KAWASAKI VERSYS Enduro 1.333
015 HONDA ITALIA CB 1000 R Naked 1.328
016 HARLEY-DAVIDSON XL883N IRON 883 Custom 1.302
017 TRIUMPH BONNEVILLE Naked 1.283
018 BMW R 1200 R Naked 1.158
019 BMW R 1200 RT Turismo 1.133
020 YAMAHA FZ8-N Naked 1.040
021 SUZUKI GLADIUS 650 Naked 976
022 YAMAHA YZF-R125 Sportive 968
023 SUZUKI GSR 600 Naked 892
024 HARLEY-DAVIDSON XL1200X FORTY-EIGHT Custom 856
025 KTM 125 EXC Enduro 852
026 HONDA ITALIA CBF 1000 Naked 822
027 BMW S 1000 RR Sportive 809
028 DUCATI MONSTER 796 Naked 794
029 HUSQVARNA SM 125 Supermotard 790
030 DUCATI MULTISTRADA 1200 S TOURING Turismo 778
031 TRIUMPH STREET TRIPLE Naked 771
032 APRILIA DORSODURO 750 Supermotard 705
033 BMW F 650 GS NEW Enduro 702
034 HONDA CBR 1000 RR Sportive 690
035 YAMAHA YZF-R1 Sportive 674
036 DUCATI MULTISTRADA 1200 Turismo 636
037 KTM 250 EXC RACING Enduro 634
038 HONDA ITALIA CBF 600 S Naked 616
039 KAWASAKI NINJA ZX-6R Sportive 615
040 DUCATI STREETFIGHTER/STREETFIGHTER S Naked 582
041 TRIUMPH STREET TRIPLE R Naked 570
042 YAMAHA YZF-R6 Sportive 555
043 KTM 300 EXC Enduro 554
044 HONDA VFR 1200 F Sportive 550
045 TRIUMPH SPEED TRIPLE 1050 Naked 546
046 APRILIA RS 125 Sportive 507
047 YAMAHA MT-03 Naked 506
048 HONDA CBR 600 RR Sportive 502
049 SUZUKI GSX-R 750 Sportive 491
050 YAMAHA XT 660 Z TENERE Enduro 487
051 KTM 990 ADVENTURE Enduro 483
052 SUZUKI GSX-R 1000 Sportive 474
053 HONDA CBF 125 Turismo 468
054 YAMAHA XT 1200 Z Enduro 439
055 DUCATI 1198/1198S Sportive 438
056 DUCATI MULTISTRADA 1200 S SPORT Turismo 433
057 MOTO GUZZI V7 CLASSIC Naked 426
058 YAMAHA FAZER 8 Naked 417
059 SUZUKI GSX-R 600 Sportive 411
060 HARLEY-DAVIDSON FXDB DYNA STREET BOB Custom 403
061 DUCATI 848 Sportive 398
062 KTM EXC 450 Enduro 390
063 HONDA ITALIA XL 700 V TRANSALP Enduro 377
064 KAWASAKI NINJA 250R Sportive 374
065 KTM 990 SUPERMOTO T Supermotard 371
066 DUCATI HYPERMOTARD 1100 EVO Supermotard 370
067 KAWASAKI ER-6F Naked 366
068 KAWASAKI VN 900 CLASSIC Custom 366
069 BETA EVO 2T 290 Trial 359
070 HONDA VT 750 S Custom 348
071 HARLEY-DAVIDSON XL1200N SPORTSTER 1200 NIGHTSTER Custom 342
072 HONDA VT 750 SPIRIT Custom 336
073 YAMAHA WR 125 X Supermotard 333
074 KAWASAKI NINJA ZX-10R Sportive 332
075 MOTO GUZZI STELVIO 1200 Enduro 327
076 MOTO GUZZI 750 NEVADA Custom 324
077 TRIUMPH TIGER 1050 Turismo 322
078 YAMAHA FZ6-S Naked 313
079 DUCATI MONSTER 1100/1100S Naked 311
080 DUCATI HYPERMOTARD 1100 EVO SP Supermotard 308
081 HARLEY-DAVIDSON FXDC DYNA SUPER GLIDE CUSTOM Custom 308
082 SUZUKI GSF 650 S Turismo 308
083 HARLEY-DAVIDSON FXDWG DYNA WIDE GLIDE Custom 306
084 HARLEY-DAVIDSON FLSTFB FAT BOY SPECIAL Custom 304
085 HARLEY-DAVIDSON FLHX STREET GLIDE Custom 303
086 YAMAHA FZ6-N Naked 302
087 BMW K 1300 R Naked 299
088 YAMAHA FAZER 1000 Naked 291
089 APRILIA RSV 4 1000 R Sportive 289
090 KTM 690 LC4 Supermotard 283
091 HARLEY-DAVIDSON XL883R SPORTSTER 883R Custom 282
092 HARLEY-DAVIDSON XL883L SPORTSTER 883 LOW Custom 279
093 KTM 990 SUPERMOTO Supermotard 276
094 BETA ALP 4.0 Enduro 273
095 YAMAHA FZ1 Naked 269
096 KTM 500 EXC Enduro 261
097 MV AGUSTA F4 1000 R V2 Sportive 261
098 HARLEY-DAVIDSON FLHRC ROAD KING CLASSIC Custom 258
099 SYM XS125-K M.Y.08 Naked 255
100 APRILIA SHIVER 750 MY 10 Naked 251
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Old 01-04-2011, 02:22 PM   #2
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32 Nakeds on the list, those Italians love their nudes

A riding friend of mine has the 2nd most popular bike listed, the Kawasaki Z750. She loves hers, and can flat-out fly on it. Too bad it only sold here in the States for two years, very underrated motorcycle.
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Old 01-04-2011, 02:38 PM   #3
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BMW's 1200GS and GSA combined are over 6000 bikes sold in a year, and more than the 2nd and 3rd best sellers combined.. I would have thought Ducati's would be more popular on their home turf... they love their naked bikes... I didn't see any touring bikes on that list..
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Old 01-04-2011, 02:46 PM   #4
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All of that, and it still is a small number compared to the number of scooters sold - here are the top 30 scooters 125cc and over sold in 2010:

Classifica Top 100 Gen-Dic 2010 - Scooter

001 HONDA ITALIA SH 300 Scooter 13.957
002 HONDA ITALIA SH 150 Scooter 10.661
003 HONDA ITALIA SH 125 Scooter 10.088
004 PIAGGIO BEVERLY 300 TOURER Scooter 9.932
005 YAMAHA XMAX 250 Scooter 9.692
006 YAMAHA TMAX 500 Scooter 8.663
007 PIAGGIO LIBERTY 125 RST Scooter 7.361
008 PIAGGIO VESPA GTS 300 SUPER Scooter 7.047
009 KYMCO AGILITY 125 R16 Scooter 6.534
010 PIAGGIO BEVERLY 300 Scooter 6.239
011 KYMCO DOWNTOWN 300 Scooter 5.599
012 PIAGGIO VESPA LX 125 Scooter 5.065
013 YAMAHA X-CITY 250 Scooter 4.931
014 HONDA SW-T 400 Scooter 4.199
015 KYMCO AGILITY 150 R16 Scooter 3.684
016 KYMCO XCITING R 300 I Scooter 3.396
017 YAMAHA MAJESTY 400 Scooter 3.374
018 PIAGGIO LIBERTY 150 RST Scooter 3.050
019 SUZUKI AN 400 BURGMAN Scooter 2.756
020 LML NV 150 Scooter 2.646
021 APRILIA SCARABEO 200 I.E. Scooter 2.556
022 KYMCO LIKE 125 Scooter 2.496
023 APRILIA SCARABEO 125 I.E. Scooter 2.268
024 HONDA PCX 125 Scooter 2.045
025 KYMCO PEOPLE S 200 Scooter 2.002
026 SYM SYMPHONY 125 Scooter 1.903
027 PIAGGIO VESPA LX 150 Scooter 1.859
028 APRILIA SCARABEO 300 Scooter 1.760
029 APRILIA SCARABEO 100 4T Scooter 1.733
030 SUZUKI SIXTEEN 150 Scooter 1.712

And here are the number of 50cc scooters:

Classifica Top 100 Gen-Dic 2010 - Ciclomotori 50cc

001 PIAGGIO LIBERTY 50 RST 4T Scooter 5.354
002 APRILIA SCARABEO 50 2T Scooter 5.255
003 PIAGGIO VESPA LX 50 4V 4T Scooter 4.913
004 MALAGUTI PHANTOM F12 LC Scooter 3.439
005 YAMAHA AEROX Scooter 3.250
006 APRILIA SCARABEO 50 4T 4V Scooter 2.959
007 PIAGGIO VESPA LX 50 Scooter 2.619
008 PIAGGIO NRG POWER DD Scooter 2.265
009 KYMCO AGILITY 50 R16 Scooter 2.148
010 APRILIA SR 50 R Scooter 2.138

That's a lot of two wheeled vehicles sold in one year for a country of 60 million people...
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Old 01-04-2011, 02:50 PM   #5
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Surprises me to see as many cruisers as I go.
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Old 01-04-2011, 03:38 PM   #6
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More Harley's sold than Suzuki's
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Old 01-04-2011, 04:32 PM   #7
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Quote:
Originally Posted by apessino View Post
All of that, and it still is a small number compared to the number of scooters sold - here are the top 30 scooters 125cc and over sold in 2010:

Classifica Top 100 Gen-Dic 2010 - Scooter

001 HONDA ITALIA SH 300 Scooter 13.957
002 HONDA ITALIA SH 150 Scooter 10.661
003 HONDA ITALIA SH 125 Scooter 10.088
004 PIAGGIO BEVERLY 300 TOURER Scooter 9.932
005 YAMAHA XMAX 250 Scooter 9.692
006 YAMAHA TMAX 500 Scooter 8.663
007 PIAGGIO LIBERTY 125 RST Scooter 7.361
008 PIAGGIO VESPA GTS 300 SUPER Scooter 7.047
009 KYMCO AGILITY 125 R16 Scooter 6.534
010 PIAGGIO BEVERLY 300 Scooter 6.239
011 KYMCO DOWNTOWN 300 Scooter 5.599
012 PIAGGIO VESPA LX 125 Scooter 5.065
013 YAMAHA X-CITY 250 Scooter 4.931
014 HONDA SW-T 400 Scooter 4.199
015 KYMCO AGILITY 150 R16 Scooter 3.684
016 KYMCO XCITING R 300 I Scooter 3.396
017 YAMAHA MAJESTY 400 Scooter 3.374
018 PIAGGIO LIBERTY 150 RST Scooter 3.050
019 SUZUKI AN 400 BURGMAN Scooter 2.756
020 LML NV 150 Scooter 2.646
021 APRILIA SCARABEO 200 I.E. Scooter 2.556
022 KYMCO LIKE 125 Scooter 2.496
023 APRILIA SCARABEO 125 I.E. Scooter 2.268
024 HONDA PCX 125 Scooter 2.045
025 KYMCO PEOPLE S 200 Scooter 2.002
026 SYM SYMPHONY 125 Scooter 1.903
027 PIAGGIO VESPA LX 150 Scooter 1.859
028 APRILIA SCARABEO 300 Scooter 1.760
029 APRILIA SCARABEO 100 4T Scooter 1.733
030 SUZUKI SIXTEEN 150 Scooter 1.712

And here are the number of 50cc scooters:

Classifica Top 100 Gen-Dic 2010 - Ciclomotori 50cc

001 PIAGGIO LIBERTY 50 RST 4T Scooter 5.354
002 APRILIA SCARABEO 50 2T Scooter 5.255
003 PIAGGIO VESPA LX 50 4V 4T Scooter 4.913
004 MALAGUTI PHANTOM F12 LC Scooter 3.439
005 YAMAHA AEROX Scooter 3.250
006 APRILIA SCARABEO 50 4T 4V Scooter 2.959
007 PIAGGIO VESPA LX 50 Scooter 2.619
008 PIAGGIO NRG POWER DD Scooter 2.265
009 KYMCO AGILITY 50 R16 Scooter 2.148
010 APRILIA SR 50 R Scooter 2.138

That's a lot of two wheeled vehicles sold in one year for a country of 60 million people...
The Italians love motorcycles and they love'em all, Japanese, Italian, American or where ever, and no motorcycle will ever be bad mouthed, some are just better than others.
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Old 01-04-2011, 05:12 PM   #8
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Originally Posted by capriccio View Post
The Italians love motorcycles and they love'em all, Japanese, Italian, American or where ever, and no motorcycle will ever be bad mouthed, some are just better than others.
We could learn a thing or two from them.. My bike isn't better than yours, just different... instead of the dick waving we often see here.
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Old 01-04-2011, 05:27 PM   #9
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BMW's 1200GS and GSA combined are over 6000 bikes sold in a year, and more than the 2nd and 3rd best sellers combined.. I would have thought Ducati's would be more popular on their home turf... they love their naked bikes... I didn't see any touring bikes on that list..
I think the break down by specific model type of multi is what's misleading.

In reality the multi 1200 is the same bike, it's justed listed here with or without luggage, and different 'S' suspension. In the case of the latter, which really for a bike that is supposed to have 4 different preprogramed modes of suspension adjustibility available to every model, is a bit misleading.

If we combined the multi 1200 sales figures to reflect as one model, we would see 1,847 units -- which would place the new multi at #6, just behind the hypermotard. So in that context, a pretty good representation by a domestic brand name.
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Old 01-04-2011, 05:58 PM   #10
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I didn't see any touring bikes on that list..
The R1200RT at 19 is the only real tourer, but you are right, I would guess a lot less need for huge comfort to tour in Europe.
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Old 01-04-2011, 06:58 PM   #11
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those Italians have good taste.
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Old 01-04-2011, 08:13 PM   #12
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Originally Posted by IKIGAI View Post
I think the break down by specific model type of multi is what's misleading.

In reality the multi 1200 is the same bike, it's justed listed here with or without luggage, and different 'S' suspension. In the case of the latter, which really for a bike that is supposed to have 4 different preprogramed modes of suspension adjustibility available to every model, is a bit misleading.

If we combined the multi 1200 sales figures to reflect as one model, we would see 1,847 units -- which would place the new multi at #6, just behind the hypermotard. So in that context, a pretty good representation by a domestic brand name.
You could say that but then you would also have to group all harley xl sportster models together and they total 3061. And they are the are the same bike with different suspension packages and engine sizes.
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Old 01-04-2011, 08:40 PM   #13
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You could say that but then you would also have to group all harley xl sportster models together and they total 3061. And they are the are the same bike with different suspension packages and engine sizes.
Very intelligent observation, and welcome !

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Old 01-04-2011, 08:50 PM   #14
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Nothing wrong with grouping variations of the same model together - and yes, both the Multistrada and the Sportster have been extremely successful, as I had mentioned in the OP.

Harley really struck a chord with the Italian riders with their smaller bikes - I was amazed how many I saw around when I was in Italy last month. The mistique of the badass American cruiser is alive and well there, and HD is doing a great job of capitalizing on it.

And Ducati has got to be happy - the MS1200 gamble definitely paid off. It is moving as many units as the Hyper 796, even at its 2x price point. I predict the Diavel will also do extremely well. If badass is what they want, it delivers in spades...
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Old 01-04-2011, 10:14 PM   #15
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Originally Posted by TX Ryder View Post
32 Nakeds on the list, those Italians love their nudes

A riding friend of mine has the 2nd most popular bike listed, the Kawasaki Z750. She loves hers, and can flat-out fly on it. Too bad it only sold here in the States for two years, very underrated motorcycle.
Not just in Italy...the bikes you'll see most here in Cyprus are dual sports and nakeds. The Honda Hornet is hugely popular.

Not bad for the Dorsoduro
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