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Old 07-04-2013, 05:13 PM   #946
B.Curvin
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Brent, I love you, man.

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Old 07-04-2013, 05:16 PM   #947
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This might be inspiring:
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Old 07-05-2013, 08:09 AM   #948
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New Bolt commercial.

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Old 07-05-2013, 08:22 AM   #949
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Roland Sands Bolt is getting close to finished.

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Old 07-05-2013, 12:19 PM   #950
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WOOT!! that's what I'm talkin' about!!
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Old 07-05-2013, 06:22 PM   #951
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Yamaha lance le 950 Bolt ; enfin un vrai concurrent au fameux Sportster de Harley.

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Old 07-05-2013, 06:57 PM   #952
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The Bolt. For Dolts.

I should work in advertising.







Now don't go getting all riled up. What the world needs now is a yet another remake of a Rooster. With added plastic.
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Old 07-05-2013, 07:27 PM   #953
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^^Over there in Yurp they've got a great big YAMAHA emblazoned on the tank...

Truth in advertising.
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Old 07-05-2013, 08:26 PM   #954
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^^Over there in Yurp they've got a great big YAMAHA emblazoned on the tank...

Truth in advertising.

Hummph........anyone have an opinion on why the US bikes are badged as Star?

Is Star a US affiliate thats non-existent in the EU and Asia.

Any other major brands have a sub brand for a select class of bikes.

Companies pay millions for market research and make decisions based on research findings. Wonder if Yamaha felt the Star brand would ultimately sell more bikes in the US than the same bike badged Yamaha.

Fwiw, I'm not a HD fanboy or Yamaha hater, when the MT-09 Triple arrives I'm going to take a serious look at selling the XR1200 and buying a MT-09 if the test ride is positive.
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Old 07-05-2013, 09:10 PM   #955
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Think about Acura, Lexus, Lincoln, Cadillac, Infinity, etc.

If you have a premium brand or want to differentiate features of a separately badged group of product, you can give it a different name to differentiate it.

In the bike market the Japanese manufacturers work against the idea that their stuff is quality but not necessarily acceptable socially. So, Yamaha made Star to sort of combat that market bias against their product.

Suzuki did a similar thing with their Boulevard line.

The American market is weird.
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Old 07-05-2013, 09:14 PM   #956
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^^Over there in Yurp they've got a great big YAMAHA emblazoned on the tank...

Truth in advertising.
What, you missed the big "Yamaha" on the Bolt in several places?

You wouldn't have if you'd bother to look. Derp.
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Old 07-05-2013, 10:00 PM   #957
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I like the classic Yamaha type on the tank. My dad had an old 175 two stroke Yamaha and it had the same lettering.

I might have to add that as a decal.
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Old 07-05-2013, 10:18 PM   #958
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What, you missed the big "Yamaha" on the Bolt in several places?

You wouldn't have if you'd bother to look. Derp.


Sure, I saw it - but not



YAMAHA
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Old 07-06-2013, 01:11 AM   #959
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Yamaha first came up with the Star name in '96, with the Royal Star. It is not a premium brand, any more than Suzuki's Boulevard line is. It includes the lowly V-Star 650 and V-Star 250, formerly the Virago 250, and before that the Route 66. It appears Yamaha just didn't want a Japanese name on a Harley clone. Funny how everything they make that doesn't have a v-twin still says Yamaha on it.

I was once the proud owner of a 1980 YAMAHA XS1100 Special. What a bike. It really saddens me that Yamaha no longer has any pride in their name. Call it what it is. I'm old enough to still remember the "Someday you'll own a Yamaha" commercials. I currently own 3, and a parts bike. No "Stars" though. Two scooters and a dual sport.
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Old 07-06-2013, 04:17 AM   #960
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Originally Posted by kraven View Post
Think about Acura, Lexus, Lincoln, Cadillac, Infinity, etc.

If you have a premium brand or want to differentiate features of a separately badged group of product, you can give it a different name to differentiate it.

In the bike market the Japanese manufacturers work against the idea that their stuff is quality but not necessarily acceptable socially. So, Yamaha made Star to sort of combat that market bias against their product.

Suzuki did a similar thing with their Boulevard line.

The American market is weird.
Aside from Boulevard, your examples are with autos and the question was regarding bikes. Plus Suzuki advertises those bikes as "Suzuki Boulevard" with both words spelled out on the tank emblem, albeit the Bouvelard script is larger than the Suzuki.

Just for discussion, is an Infinity, Lexus, or Acura marketed and sold in the EU or Asia as a Nissan, Toyota, or Honda or do they maintain the luxury marquee throughout the world?

I don't have a problem with Yamaha developing and marketing a luxo line but if its a Royal Star in the US why is it not a Royal Star in the EU?

Wired American market, or trying to look more like it's competition with a more Americanized name?
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